In our final part, remember -
Discipline
• Answer within five rings
• Return calls promptly
• Prioritise your diary tasks for calls
• Operate a call back policy. Do not get the customers to ring in again if the person
they want is not available
• Don’t interrupt other people when they are on the phone
• Do not daydream
Customer care
• Make the customer feel important and that you care
• Smile. You can hear a smile in the voice
• Don’t put the customer on hold unless you have to. If you do, explain what you
are doing and why
• Listen properly. Use “verbal nods” so that the customer knows you are listening
• Give the customer 100% of your attention. Refuse to be distracted
• Stand up for difficult calls. It helps you to sound positive
SUMMARY OF LEARNING POINTS
• Using the phone is more difficult than face to face communication because you
only have your voice
• The whole company is judged by an individual’s performance on the phone
• Concentrate on: Your voice
What you say
Being organised
Your discipline
Your customer care
Discipline
• Answer within five rings
• Return calls promptly
• Prioritise your diary tasks for calls
• Operate a call back policy. Do not get the customers to ring in again if the person
they want is not available
• Don’t interrupt other people when they are on the phone
• Do not daydream
Customer care
• Make the customer feel important and that you care
• Smile. You can hear a smile in the voice
• Don’t put the customer on hold unless you have to. If you do, explain what you
are doing and why
• Listen properly. Use “verbal nods” so that the customer knows you are listening
• Give the customer 100% of your attention. Refuse to be distracted
• Stand up for difficult calls. It helps you to sound positive
SUMMARY OF LEARNING POINTS
• Using the phone is more difficult than face to face communication because you
only have your voice
• The whole company is judged by an individual’s performance on the phone
• Concentrate on: Your voice
What you say
Being organised
Your discipline
Your customer care